With strong sales and positive customer feedback, these kiosks led to the birth of the first retail store in Shawnessy Village, December of 2000. This of course progressed to the second retail store in Crowfoot Village the summer of 2001 and the 3rd store in Market Mall in November of 2001. In 2005, the original Shawnessy Village store moved 3 doors down and tripled its size from 1500 sq. ft. to 4600 sq.ft. and added a phenomenal 1500 sq. ft Play Space & Program & a trial In-house Ultra-sound.
2005, in-house, private label textile products were being manufactured in Canada for my stores with great success and by mid 2006 the company’s first line of, linens, newborn layette and textiles hit the store shelves. February 2006 birthed the first franchisee and October 2006 brought 2nd. bo bébé was now a retail chain offering franchise opportunities! 2006 also brought forth a magazine cover with a new, emerging business magazine, Mompreneur, a nomination for Canada's Top 40 Under 40 and numerous other accolades. bo bébé's exposure from the Mompreneur cover article was fantastic and sales continued to grow exponentially.
January 2007, the company’s own private label brand of, baby laundry soap, baby body products & maternity body products were launched to enormous acclaim with consumers. The bo bebe lifestyle private label lines has earned and still maintains it's standing in our top 3 best suppliers for the stores based on sales volume!
2008 brought our first big-box store in Westhills Town Center at a whopping 6700 square feet, followed by the move of our Crowfoot location to it's power center location in Crowfoot Village. Then, March 2009 birthed our 5th bo bébé mall location at South Center Mall as well as a fresh renovation of the Market Mall location. 2008 also brought another stellar team of franchisees who purchased the Westhills location and within one year, they purchased the Market Mall location as well.
To date, my stores have grossed over $30 million and are still consistently voted as Calgary's Best Baby Independent Baby Stores (coming in behind retail giants like Wal-mart, Toys R us or Sears). We also consistently win the Parent's Choice Awards from CalgaryChild Magazine as well as are repeatedly nominated for the Consumer's Choice Awards, best baby store.