Running a business is really like running a marathon. You need to plan, train and then pace yourself in order to have a successful finish.
How do you "pace" yourself you ask? Very carefully!
Many times the idea or concept takes us running out of the gate, full of enthusiasm and pep. That is all good because that energy is what is going to get you to the finish line, however, pacing yourself in your execution, strategy and growth can mean the difference between making or breaking that strong finish.
The flip side of the obvious quick start is the paralyzing, procrastinated fear of actually launching. You may be shaking your head right now and thinking, "really, people get scared into immobility?".. The answer is, quite simply yes.
Many entrepreneurs either find themselves hitting that wall at the very beginning of their concept, before it has even evolved into a full fledged business plan. I have a friend who is talented beyond belief, full of potential and yet she balks a the idea of actually executing her plan for fear of failure, fear of making a mistake and fear of fear itself. Secondary to that would be the successful business owner that has already launched but has hit a plateau whether it's valid and just a growth block or perhaps they hit a very deep pothole. The fear is still there and still very real.
In either of those situations, you need to force yourself make a list and make your "why and why nots" very tangible. What are you afraid of, drill down form that first answer. If you cannot do it on your own, grab a supportive friend, or hire Life/Business Coach or business consultant!.
(*Here is a shameless plug for my olympic medal wearing, straight shooting, Life Coach, Jeff Pain; whom I thank for kicking me in the ass when I needed it!)
Ask yourself, are you afraid of failure for money reasons or lack of support from family members? Is it more confidence related? Start your short list, then drill it down. What is the worst thing that can happen? What is the consequence of that action or more importantly, the inaction? Then take your list on the upswing, what would happen if you DID succeed? What would that feel like? What would THAT fallout look like?
Regardless of your reasons for faltering, force yourself to view it from all angles. There is a pretty good chance that what you fear isn't as big as the fear itself. Take that first step and OWN it!
Now go be amazing!!
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Leah Chevallier, serial entrepreneur in the Juvenile Industry sharing insight, success and 18 years of award winning retail experience! Took $2000 Micro-credit loan and turned it into $30 million!