A transactional plan is key to any business but it is especially important in retail. There are 3 steps to a solid, retail Transactional Plan. Every level of the 3-step plan is an open opportunity to create a fabulous shopping experience and improve your offering!
The first is "Pre-transaction", so anything that happens prior to your customer engaging with your business. Second is "Transactional", the moment when the sales is beginning to unfold and the third is "Post-transactional", the sale has been completed and these are the services, situations and offerings that you can tweak to keep your customer engaged and coming back as a loyal customer.
What items would be considered PRE-Transactional?
Anything that becomes a part of the shopping experience prior to the actual purchasing is pre-transactional. Some examples would be:
An item that is considered "Transactional" is something directly related to the hands-on moment of purchasing. Your client has made the decision to buy and has now started the procurement process with your staff.
Transactional Services would be:
Last but not least is the "Post-transaction" experience. This after the sale has been rung through and the customer has paid. There are still opportunities to create positive experience as they leave the store. Don't miss out on these super easy to implement ideas because every good retailer knows that the sale is NOT over when the cash register closes!
Post-Transactional Opportunities include:
All 3 of these phases are opportunities for your business to shine! Think outside the box, find ways to make YOUR business stand out in the sea of competitors vying for YOUR customer!
Leah Chevallier ~ Retailpreneur, Award winning Retail Consultant
Leah Chevallier, serial entrepreneur in the Juvenile Industry sharing insight, success and 18 years of award winning retail experience! Took $2000 Micro-credit loan and turned it into $30 million!