Every now and then, I am out and about during my work week or scouting out my new neighbourhood in beautiful Vancouver & surrounding areas when I stumble onto a business that has either executed really poorly or really well.
More often than not, I am "under"whelmed as opposed to overwhelmed.... but not yesterday!
In the hunt for our veggies for Thanksgiving Dinner, we came across Ralph's Farm Market in Langley. From the moment you arrive in the ample parking lot and sneak a peek at the twin, white tent awnings to admiring the trio of gazebos out front; you start to notice a job well done.
My "a'-ha" moment didn't happen until after I had perused the fabulous selection of baked goods, fresh produce and jolly orange pumpkins. Every package of gluten free pasta was stacked perfectly in unison, every bag of rice faced forward in perfection, with groupings of no less than 3-5, whether vertically or horizontally arranged. Abundance sells as we all know!
I then came around the stacked corner of specialty sodas at the rear of the store and saw the most well executed produce display I have ever seen! It seems so simple, a few heads of lettuce, some carrots...slap them together right?
Look at the originality of this display, the shape blocking, colour blocking and visual interest somebody took the time to apply here. I was so impressed I finished my shopping and had to go back and snap this photo. I may need to go back and ask who is doing their in-store merchandising! Whoever it is, killer kudos coming your way!
I will never look a veggie display quite the same ever again, well done Ralph!
PS - the produce was delicious too!
Leah Chevallier, serial entrepreneur in the Juvenile Industry sharing insight, success and 18 years of award winning retail experience! Took $2000 Micro-credit loan and turned it into $30 million!