We all know we need to pay attention to our page stats, page rankings and "optimizing" our online brands. But how many of us don't do it because we simply don't know HOW to do it?
Here are 5 quick tips you can apply yourself without feeling SEO challenged!
1. Broken Down Links
For sites on WordPress, you can install Broken Link Checker plugin. It will alert you if and when you
have broken page links. This does happen from time to time as documents, files and pages change. Worth monitoring. You can also go to BrokenLinkCheck.com and take advantage of their free link that checks if you have any issues on your website pages. It takes just a few seconds to enter your details and you receive results fairly quickly. You can choose an "occurrence" report or a more detailed report by "item" which takes a bit longer.
2. Robot Crawler Friendly
If your pages are inter linked and connected to each other logically and often, it allows for better search ability by the various search engines. Take the time to make sure that content and key words are consistent between pages and then to take you into the SEO arena; make sure content is consistent across platform such as social media, press releases, blog posts etc.
3. Search Engine Check
Many different issues can cause problems with search engines not finding your site, from broken links to improper code. To determine whether or not yours is guilty of an infraction or tow, try the free Search Engine Simulator. You simply enter your site's URL, if your text goodies show up correctly here and you can see everything, then the search engines can as well.
4. Creep Your Competition
Yes, you read that right! Take advantage of the free online tools that will allow you to see where your competitors are getting links from to THEIR website. Knowing this allows you the opportunity to see where their key traffic is coming from and gives you the information you need to apply to your site. Try Majestic SEO or the SEOMoz Open Site Explorer
5. Check Your Own Direct Links
Same as above except check your own website(s) and see where your traffic is coming from. This helps you determine what marketing initiatives are working and also gives you valuable insight into supporting blogs, posts and comments that may have driven traffic to your site that you didn't know about.
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Leah Chevallier, Business Consultant & Marketing Educator
Leah Chevallier, serial entrepreneur in the Juvenile Industry sharing insight, success and 18 years of award winning retail experience! Took $2000 Micro-credit loan and turned it into $30 million!