We all know we need to pay attention to our page stats, page rankings and "optimizing" our online brands. But how many of us don't do it because we simply don't know HOW to do it?
Here are 5 quick tips you can apply yourself without feeling SEO challenged!
1. Broken Down Links
For sites on WordPress, you can install Broken Link Checker plugin. It will alert you if and when you
have broken page links. This does happen from time to time as documents, files and pages change. Worth monitoring. You can also go to BrokenLinkCheck.com and take advantage of their free link that checks if you have any issues on your website pages. It takes just a few seconds to enter your details and you receive results fairly quickly. You can choose an "occurrence" report or a more detailed report by "item" which takes a bit longer.
2. Robot Crawler Friendly
If your pages are inter linked and connected to each other logically and often, it allows for better search ability by the various search engines. Take the time to make sure that content and key words are consistent between pages and then to take you into the SEO arena; make sure content is consistent across platform such as social media, press releases, blog posts etc.
3. Search Engine Check
Many different issues can cause problems with search engines not finding your site, from broken links to improper code. To determine whether or not yours is guilty of an infraction or tow, try the free Search Engine Simulator. You simply enter your site's URL, if your text goodies show up correctly here and you can see everything, then the search engines can as well.
4. Creep Your Competition
Yes, you read that right! Take advantage of the free online tools that will allow you to see where your competitors are getting links from to THEIR website. Knowing this allows you the opportunity to see where their key traffic is coming from and gives you the information you need to apply to your site. Try Majestic SEO or the SEOMoz Open Site Explorer
5. Check Your Own Direct Links
Same as above except check your own website(s) and see where your traffic is coming from. This helps you determine what marketing initiatives are working and also gives you valuable insight into supporting blogs, posts and comments that may have driven traffic to your site that you didn't know about.
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Leah Chevallier, Business Consultant & Marketing Educator
I am a HUGE Apple and Mac fan, so it goes without saying that I own the Mac Pro laptop, the desktop system, i-phone, Apple TV and more... below are a few of my favourite apps, software programs and gadgets that make running my multiple companies easier!
THINGS (for Mac)
If you have a Mac computer, the "THINGS" software merges with your current 'to-do" lists and ical, and pulls everything into one program. You then have the option of adding TAGS to your never ending lists of things to do, tasks and projects. This allows you infinitely more flexibility in organizing your thoughs, projects, delegations and more!
I use tags such as DELEGATED (by staff member name) and the obvious breakdown within each of my companies like: URGENT, MEMOS, BO BEBE CR, BO BEBE WH, BO BEBE SH (for each retail location, and then I will create tag items by category like ACCOUNTING, PR, PO's, PAYROLL, etc. Being that I have 5 retail stores, I have tags for each store, tag for my magazine and all my other business projects. Then as I want to work on each category or project, I can sort my "to-do's by Tag name. If I feel like working on my new magazine articles, I pull up my MAG tag list, everything is there. It lets you sort all to-dos and projects by priority as well...check it out, it is a HUGE time saver! PS- one item can have many tags if needed..ie, BLOG IDEAS might also come under DEADLINES, BRAINSTORMING, URGENT.
There are many fantastic organizational tools via the app store that are massive time savers (and downright fun!) . One new one is called "My Measures & Dimensions" - it allows you to snap a photo and line draw and add measurements to it. How does this apply to business? How about you being at one retail location taking photos of shelving displays and then forwarding the photo with written measurements for merchandising for your staff at another location? Or perhaps real estate agents needing to take preliminary photos and measurements quickly for a sublease or trying to fit a P.O.P display into a certain, small area in your store,....very handy!
Other itunes/istore Apps, to check out:
Scan Biz Card- the obvious, scans business cards and places them into your Address Book. This is a HUGE plus when doing trade shows and business meetings. It's fast, paperless and solves 2 steps in one functional scan!
Drop Box -mobile files and storage, photos, files, videos, documents..
Bump -for fast exchange of details with one other i-phone, bump recipients. No more handing out biz cards at meetings or trade shows! One pitfall it is only works with recipients with the same app though.
TellMe Later - for people who do not keep a detailed calender/agenda but need reminders none-the-less. I tried to get my husband to subscribe to something like this; but unfortunately he is too disorganized to even download the app!
AutoPark - for business travellers, keep track of parking meters, parking spots, GPS parked car finder, etc..Dictamus -dictation app allows you to record messages, rewind, re-record, overwrite messages to yourself; to-do lists, dictate letters to your assistant, brainstorm while driving etc...then send the file to yourself or staff via email, mobileme, drop box etc... hundreds of various applications can be applied to this simple app.
Leah Chevallier, serial entrepreneur in the Juvenile Industry sharing insight, success and 18 years of award winning retail experience! Took $2000 Micro-credit loan and turned it into $30 million!