How do you learn everything it takes to launch a successful business if you have never done it before? How much do you do on your own; how much do you leave to fate and how much do you trust to your friends and family in terms of feedback, support and validation?
If you want to be in business AND make money; you leave nothing to chance, no stone unturned and you NEVER rely on friends and family for honest feedback and product viability comments! They love you too much!
The first step in developing your product idea is to research WHO and WHAT you want this product be. What need in the marketplace is it answering? Why is a mom going to reach for your product on the shelf as opposed to the next competing product? This may seem very basic but it is an important step in developing your game plan and entry strategy later on.Let’s say for example, you love to sew and you want to develop a new line of baby bibs. You maybe have a design background or maybe you just think you can do it better. My first question to you as a consultant will be, the why factor?
It makes sense to me that when developing a new concept; you must understand it intrinsically from the ground up. Good ideas are born every day! What makes the difference is WHAT you do with that great idea and how thoroughly you groom and nurture it.
Glad to finally have an uploaded site to launch from! I hope to make it as user friendly as possible and will eagerly solicit feedback and comments! The e-books have been an instant success and I look forward to adding more of them as time allows! I thoroughly enjoy writing them and foresee MANY more! Feedback on the books is most welcome too!
My new fee structures are aimed at helping the WAHMs and start-up entrepreneurs, by allowing a bit of flexibility in payment options at the same time offering continuos, professional support for your exciting projects!
I'd like to welcome to my newest 3 clients this week, Sue, Brenda and James. Being that all 3 of you have baby related items going to market (or are in the market already), I am loving your projects! My love for the past 15 years has been the baby/juvenile market so I proudly and confidently breathe this category!
I look forward to working with you all!
Leah Chevallier, serial entrepreneur in the Juvenile Industry sharing insight, success and 18 years of award winning retail experience! Took $2000 Micro-credit loan and turned it into $30 million!