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11/23/2012

8 Ways To Be  A Rockstar Retailer!

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1. Make your to-do list the day before.  
This not only organizes your day in advance but also allows your brain to "shut off".  You can go to sleep not worrying about you have forgotten to remember!

2. Sleep Tight. Get a full night of sleep.  Your brain needs the down time and ability to regroup and re-energize.  Everybody functions more efficiently on a full tank of "Zzzz".

3. You Snooze You Loose. Hitting the snooze button multiple times slows you down.  Psychologically, it drains you before you are even up for the day! When the alarm goes off, so do the duvet covers!

4. Get Moving Sport! Fit in a sport or exercise routine in your morning.  It will actually energize you for the rest of your day.

5. Practice a morning ritual. Whether you run, meditate or do yoga, fit in a physical activity, even if it means just walking the dog to the mail box!  It doesn't have to be a sport, just a relaxing, jumping off point.

6. Winners eat breakfast. Breakfast is particularly important since it recharges you after you've fasted all night. Try munching on something light and healthy in the morning, and avoid processed carbs that could zap your energy.  Fresh fruit, grains, yogurt are good bets!

7. Tackle the big projects first. You can dive right in when you arrive first thing in the morning, especially since you made your to-do list the night before. You are at your mental peak for the day first thing in the morning; tackle your tough stuff first!

8. Avoid morning meetings.  If you can have a say in meeting times, do not suck the life force out of everybody first thing in the morning when they are most productive!  Let them get some tasks off their desks and book your meetings, mid-week, after lunch.

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11/17/2012

10 Merchandising Tips In Time For Holidays!

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  1. Monthly Merchandising of Main Displays . Holiday and seasonal displays are short lived, and supplier promotions only last so long.  Keep displays fresh and rotate in new products.  If you ordered specific products that were meant to sell or display together, keep them together. Many times there are colour blockings, size, texture and usage relationships that make for a very cohesive display. Keep them that way.
  2. Display Deepest Desires. Don’t use your key display areas to market merchandise your customer already needs; they are already coming in for those items.  Carefully choose products that they desire and want, create the impulse to splurge.  For example, don’t display your cheapest coffee machine when deep down, everybody wants a Tassimo or Delonghi Espresso Machine.  If it’s displayed well with good service; you will upsell the customer on their desires.  
  3. Rotation. Move your displays around in the store as fresh merchandise arrives. Since the newer products will still be selling, rotate your front display to the middle of the store two weeks after arrival and the other from the middle to the back.  If something doesn’t sell, try moving the same display to another location or trying a themed display with another product or vendor before giving up on it.
  4. Usefulness & Usability. Customers get bored of monotone displays of rows and rows and rows of the same thing.  Try making key displays based on a use or a theme.  For example, group all your Coffee Machines, mugs, specialty coffees together or offer bundle pricing on multiple items within a themed display.
  5. Spotlight Splash. Always display your most expensive and coveted items near the main entrance, have substantial amounts of the item or if it is alarge item, make sure it is displayed with the right amount of cross-selling items to make it a full display.  Skimpy displays do not sell.  Abundance does.  Main displays should be kept extremely tidy and staff need to watch for skewed items and disarray here more than anywhere in the store.
  6. Showtime. Make your displays sparkle!  Retail stores with good lighting have products that pop and sparkle.  Do NOT miss this incredibly important selling feature. Sparkle sells.  Replace bulbs regulalry, train your staff to watch for burned out bulbs and add more if your store is on the darker side.
  7. Word of Mouth. Today’s retailer can make and print signs very easily and change and rotate them very often.  In this day and age, handwritten signs are outdated and very unprofessional, do not do it unless you are 8 years old and selling ice tea.  Place 1-2 key selling features on items, displays or have professional tent cards or shelf talkers made.  If going all out be sure to hire a graphic designer to get the polished result you need.
  8. Don’t Touch Darling.  Do not make the mistake of putting up signs that say DO NOT TOUCH, it can be equated to DO NOT BUY.  Displays will get messed up and require handling.  If you are worried about breakage, then put those valuable items in glass cases that require sales staff to assist.
  9. Reporting Ready. Know your inventory and pull weekly inventory reports . If an item really takes off, be ready to reorder it immediately.   Many software programs will help you in this area with pre-set MOQs and minimum stock levels.  A weekly automatic re-order report helps you move quickly.  If you have sold through an item and have no refill stock, change the display to something you have plenty of. Always use abundance in displays.
  10. Tag It. Every item should have a tag with your store name, item # and retail price.  Do not frustrate your customers by forcing them to ask how much items are.   The item number                                                                   is for faster processing at the till with staff.  Nothing more annoying than a customer waiting while an employee stumbles through computer land trying to find the right item code.

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    Leah Chevallier, serial entrepreneur in the Juvenile Industry sharing insight, success and 18 years of award winning retail experience! Took $2000 Micro-credit loan and turned it into $30 million!
    Success on your own terms feels fabulous!  What's your dream?
    Let me help you improve your business or product's profitability!  Email me for a quote info@leahchevallier.com

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