What is YOUR Business "Why"?

It may seem like such an obvious question, but recently a client of mine reversed the Q and A and asked ME who MY ideal customer was; what was MY favourite thing to do (in my job).  I have to say, I had to stand back for a second and ponder that.  For a few minutes.

It is so easy to get caught up in the overview vision of other people's businesses that for a consultant or coach, it remains just as crucial to peer in our own fishbowl once in awhile and reflect, rethink and possibly refocus.  When Ashley asked me this question, I found myself stuck for a second.  He was bang on in asking me and quite frankly it has stuck with me for over a week and a half now.  The reason it resonated so strongly for me is that it dawned on me that what my knee jerk response... was no longer valid.  My business had evolved, changed, and me right along with it.  So this means that my answer that I would have given a year ago as to what my favourite project or client would be is quite perfectly & completely different now.  And that's ok.  Knowing where you are at any given moment is just as important as knowing where you want to go.

This brief conversation and exchange allowed for an epiphany of sorts and encouraged me touch base with my own business, my goals, my dreams and my purpose.  I left with a sense of needing to fine tune my vision and mission as well as to hone in on what I truly love to do most.  So first off, thank you Ashley Gray for the great questions and secondly, here are some tips to discovering your "why" and then my answers to those 2 great questions!

• Ask yourself why you started the business you are in?
• Was it an accident, a life changing event, a passion?
• Who are you at the core, does your business reflect that piece of you?
• What makes your heart sing, what do you LOVE to do?
• How have you made this essence of YOU a part of your every day life and business goals?

So having sat back and thought about these questions, I realized I am exactly where the universe needs me to be BUT I need to focus more on the ME side of what I love to do, fine tune my offerings and drill down to the juice that makes me jump in the morning!  So now you may ask,........

1. What is my favourite or ideal client?
I love working with business owners and help them create "their story", their brand essence, and serve it up with polish, pizzaz and fresh perspective!  Let's not just TELL your story, let's SELL your story!  I love working with people who are excited and passionate about what they do and are looking to constantly reach higher, improve and grow.   I believe in creative, outta-the-box strategies and am fantastic at finding original marketing and brand awareness campaigns.  I like passionate people.

2. What project or tasks do I enjoy most?
Marketing, product development, branding & more marketing!  I love walking into a brick-and-mortar business and having my brain firing on all cylinders as I "see" where and how I can improve the image, layout, call to actions, brand and customer experience.  There are many layers to telling this story, I like finding them, improving them and seeing results!  I love creating brand strategies, designing logos, business cards, marketing materials, shelf-talkers, online materials, product packaging...etc.  All the creative thinking, experience and marketing graphics that go into polishing your essence of what you are trying to sell.... gives me a rush!

My favourite moment is when a client sees the finished package/product/service for the first time and they get the biggest, juiciest,  satisfied grin on their face. Whether it's printed materials, a website, product packaging, social media revamp, trade show design and store or coffee shop materials....whatever,.. the creative is a blast for me and I thrive on making my clients more successful!

So now, back to YOU.  What makes YOU do what you do?  What is your favourite job, task or project.  What motivates you every day? 
What is YOUR business "why"?

PS.  If you are a #business in #FortLangley, in #Langley, BC., and looking to network, be sure to visit #TRBN ThinkReferrals Business Networking Group  at the Red Velvet Cafe on Mavis St.

When:   Thursdays (weekly)
Time:     9:30am-10:30am



www.leahchevallier.com
#BusinessConsultant  #SmallBusiness  #Langley