LC Consulting | Retail & Marketing
  • Home
  • About Leah
  • Testimonials & Awards
  • Consulting
    • Marketing & Branding
    • Retail Consulting
    • Merchandising
  • E-books & Tools
  • Contact Us
  • Blog

5/11/2011

Canada's New Spam Laws: Are U Ready?

0 Comments

Read Now
 
Are you prepared for Canada's new anti-spam law?Canada has a new anti-spam law that is expected to take effect later this year.

The law is broad and the penalties for non-compliance are very steep.  Virtually every person and business in Canada will be affected by the law and will need to rethink how they send emails, voicemails and other telecommunications. 

Here are some highlights:

  • The law prohibits any person from sending (or causing or permitting to be sent) acommercial electronic message unless the recipient expressly or implicitly consents to receiving the message.
  • The definition of "commercial electronic message" is very broad and includes any message sent by telecommunications (including e-mail, text messages, voicemail, social media communications, etc.) if the purpose of that message is to encourage participation in a commercial activity.
  • Commercial electronic messages cannot be sent without the recipients' consent.  Consent can be express or implied, and there are specific rules for how to obtain consent.   There are some limited exceptions to the consent requirement.
  • All commercial electronic messages must identify the person who sent the message(and if different, the person on whose behalf it was sent); provide accurate contact information for these parties; and sent out by a mechanism through which the recipient may unsubscribe.
  • The recipient must be able to unsubscribe using the same means by which the message was sent.  There are specific rules and time limits for complying with unsubscribe requests. 
  • The maximum penalty for a violation of the legislation is $1,000,000 for an individualand $10,000,000 for a corporation or other business entity.  These fines are imposed per violation, and a violation is defined as being separate for each day that it continues.
  • Violations under the Act create both direct and vicarious liability, and directors or officers of corporations may be personally liable for the corporation's violations. Employers are also liable for violations committed by their employees acting within the scope of their employment. 
Davis LLP's Technology Law Group would be pleased to help you comply with the new legislation.  For more information, please contact Chris Bennett or Dave Spratley.

Share

0 Comments

5/6/2011

Walk A Mile

0 Comments

Read Now
 
Have you ever taken the time to try and walk your business in the shoes of your customer?  I am sure right now you are rolling your eyes and thinking, "Of course I have!".  But have you REALLY?

We become so entrenched into our own routines and habits, not all of them good, and we can easily become blind or desensitized to our surroundings.  We become tunnel visioned in our processes and what we "think" needs be done when in fact we are missing other vital areas in our businesses.

Take the time to to:

1.  Walk a mile 
Do it in your customer's shoes, from their perspective.  What is the entrance or entry to your business like?  Is it welcoming, tidy and organized or do you have stacks of unopened mail, boxes or dying plants?  A first impression is instant and lasts a long time.  Don't give it away to your competitor because your business is behind in processing boxes and shipments.  If needed, move your receiving as far away from your entrance as possible.

2.  The Buy-in:
Go through a full sale process or buy in for your business.  Every step, every level and take a good look at all your tools and processes.  Does any part of your presentation, paperwork, invoicing brochures need updating?  Does your corporate brochure still show a photo from 1972?  Freshen up and make sure your tools reflect a current, thriving company.

3.  Take it to the front lines:
If you have staff, assistants, sales staff, floor staff, phone service, etc.  Test drive their skills regularly.  A professional, cheerful greeting on a phone is always going to translate to a warm fuzzy for the customer.  Make sure your people are reflecting that warmth in all levels of greeting, sharing of data and customer service.  If you do not have time to mystery shop/call your front line staff, pay a company to do it.  

4. Process Perfection:
Make sure you have looked at every step involved in closing a deal, sale or client in your business.  How many steps are there?  Now what can you do to dissect each step and make it as streamlined as possible.  Is their a software program or App that will allow you to spend less time on each step?  Getting to the close is an art form and it need not be rushed; just more efficient.  For example, for my chain stores, we are looking at improving our gift registry programs to allow for faster instore processing and more efficient and quicker sharing of those details with all of our stores.  This helps the customer get the job done efficiently and aids staff by finishing more quickly as they can focus on the next customer's needs.

5.  Online Presence:
Walking a mile IN your business also means ON your business ONline.  If you have a sign up program, newsletter, email log in etc.  Be sure to go through the processes to check on every step, every link.  Does your pop-up sign in box need to be updated?  Can you freshen up your database links and images?  Have you tested the signup process to make sure all redirects are working properly?  Maybe change the redirect once in awhile, to your blog, a news article or new company product or service.  Invest in keeping it fresh and current!


Share

0 Comments
Details

    Author

    Leah Chevallier, serial entrepreneur in the Juvenile Industry sharing insight, success and 18 years of award winning retail experience! Took $2000 Micro-credit loan and turned it into $30 million!
    Success on your own terms feels fabulous!  What's your dream?
    Let me help you improve your business or product's profitability!  Email me for a quote info@leahchevallier.com

    RSS Feed

    Tweets by @Retailpreneur
    View my profile on LinkedIn

    Archives

    May 2014
    April 2014
    March 2014
    February 2014
    November 2013
    October 2013
    September 2013
    June 2013
    May 2013
    April 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    May 2012
    April 2012
    December 2011
    November 2011
    October 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011

    Categories

    All
    10 Opening Phrases
    5 Business Tips
    Apple Apps
    Awards
    Baby Products
    Business Law
    Business Meetings
    Business Programs
    Business Tips
    Calgary Farmer
    Common Sense
    Computer Software
    Contingency Planning
    Customer Perspective
    Delegation
    Distribution Companies
    Diversifying Services
    Ebook
    Engaging Customers
    Gadgets
    Hire A Coach
    Hobby To Business
    Home Based Business
    I-pad
    I-phone
    Marketing Words
    Mompreneurs
    Mystery Shopping
    New Book Covers
    New Customers
    Organization
    Over Achieving
    Paper Work
    Pos Software
    Power Words
    Procrastination
    Product Manufacturing
    Protect Your Business
    Quotes
    Retail Applications
    Retail Apps
    Retail Pos Systems
    Retail Tips
    Selling Tips
    Selling Your Business
    SEO Tips
    Staff Meetings
    Stress Relief
    Sublime Energy Spa
    Succession Planning
    Task List
    Techno
    Walk A Mile
    Wholesaling

CONTACT
c. 778.938.9127
​e. getresults@leahchevallier.ca
Picture
Photos used under Creative Commons from redwood 1, Dietmar.Breuer, Mr. T in DC, Diana Parkhouse, aldenjewell, *NEXT* design for your modern home, vernieman
  • Home
  • About Leah
  • Testimonials & Awards
  • Consulting
    • Marketing & Branding
    • Retail Consulting
    • Merchandising
  • E-books & Tools
  • Contact Us
  • Blog